Marketing Consultants Can Help You Increase Your Online Conversion Rates
Online marketing consultants can help with various aspects of building a business online. They can help you in many ways, including measuring and increasing your conversion rates. Read on to learn more about how important the conversion rate can be to your company and find out how a marketing expert could take your reporting and improve your rate of conversion from visitor to buyer.
What’s Your Conversion Rate?
If you have 100 visitors to your website and 1 person buys something, that’s a conversion of 1%. Is that a good conversion rate? That depends. A successful rate of converting visitors to customers at 1% may be good or could be not so good. This is subjective and based on many things, such as:
- How many visitors you get
- How much money each sale results in for you
- How much it costs your company to attract each visitor.
If you get thousands of visitors each day, a sale per one hundred could be considered decent. If you only get a few dozen, this isn’t going to be as profitable for you.
If your profit margin is large enough, a lower conversion rate could equate to success for you. If you are an online business selling products at a low commission rate, this isn’t as good, of course. Analysing your conversion and determining what a healthy % is for your business depends on what you’re selling, how much you’re earning, how many visitors you get, how many visitors bounce from the page they land on without digging deeper, what sort of keyword phrases your website is ranking for, and what the overall advertising costs for your desired keyword phrases are.
How much does it cost you to attract website visitors? If you are doing a pay per click campaign, for instance, your conversion rate is going to be more important to you than if you are someone doing an organic search engine optimisation campaign and not relying as much on paid traffic. If relying mainly on increasing your organic traffic, you aren’t going to be spending as much on advertising as someone doing paid search engine marketing campaigns so you won’t necessarily feel as anxious about the convert rate as someone spending fifty pounds sterling a day and getting almost nothing in sales.
A marketing consultant’s expertise can help you analyse your conversion rate compared to your advertising costs and can also help you to maximise that spend through careful analysis of your reports so that you are spending less and earning more.
Marketing consultants have the know-how that can help you analyse specific website attributes that tell you how to improve your customer’s experience, which can increase the chances of making more sales. Some marketing consultants can extract data rapidly from analytics reporting, trends analysis for search engines like Google, and could even help you parlay that into double digit conversion growth. Imagine 10 sales per 100 visitors rather than 1? Imagine lowering your cost of advertising and obtaining more free and organic traffic than paid traffic? Whether your business exists online alone, in a bricks and mortar store only, or through both methods, marketing consultants can use your website reports along with other reporting available through areas, such as Google AdWords reporting, to help you make an action plan that can increase your rate of conversion and maximise the earning potential that exists with every visitor to your website.